Fanfare Global Summary
The social economy has grown exponentially in the last decade, with as many world’s biggest brands and services utilizing the power of digital advertising today. Additionally, video advertising has taken off with the growth in popularity of platforms such as YouTube, Twitch, and other user-generated video websites. However, these centralized video platforms have their problems. First, existing limitations exist due to intermediaries and limitations of these platforms. Consequently, many brands cannot connect with their fans and digital communities. With this, the FanFare Global project aims to bring a solution to the social economy and all of its influence on to a blockchain powered platform. Thus, the team aims to defragment an industry which is currently unorganized yet powerfully impactful on businesses marketing and sales bottom line. With the advent of a native token, the video sharing platform will connect viewers to brands to complete the connection for the estimated $165 billion dollar industry by 2021. Let’s take a closer look at how FanFare will accomplish this on their platform.
The Fanfare Global Objectives
Today user-generated content has become more powerful than ever before, even challenging traditional marketing forms throughout the digital world. This is especially true for video content, a form of media which has gained popularity alongside the increase in smartphone usage around the globe. With this many popular brands and product pages on social media platforms continue to rely on marketing to get their product or service to the world. Yet today the average internet user takes input from their peers more so than brands as in previous decades. This can be seen with the advent of the influencer marketing industry and taken even further by the ever-increasing amount of reliance people place on social media. The Fanfare Global team hopes to connect a currently fragmented industry which is social commerce. The project aims to connect these powerful social influencers directly to the brands they represent, completing a channel for the betterment of both parties.
Related: Fanfare ICO Details and Timeline
The Fanfare Global Solution
The incentive-based content-sharing ecosystem built by fanfare will connect brands to users with seamless integrations of content, e-commerce, and blockchain based smart contracts. The Fanfare Global platform will be tailored for digital marketing success through video and viral content. The platform will be powered by a native token which users can be rewarded for watching shoppable videos. Even more so, advertisers will benefit as well as they can create quality content to be shared on Fanfare and rewarding their best fans for sharing or consuming the content. Furthermore, this will allow brands to connect in a more direct manner to their fans and customers through the incentive program. The team plans to create a complete ecosystem starting with quality content and relaying that to consumers, who can earn Fanfare tokens in return to continue the cycle. All and all the platform will be an exciting solution to connect fans and their video content directly to their most beloved brands, products, and services.
Eth Address: 0x7E676D85d45acc57A7483F3DE33BF6E87A42b10e