May 19, 2022

Ubex – Global Decentralized Advertising Exchange – Project Review



Ubex-ICO-Review, Blockchain, CryptocurrencyThe digital advertising market is growing actively for the last four years and its size has exceeded the size of the TV section in 2017. This can be a historic event for the advertising market. One of the most promising segments of digital advertising is a programmatic ad that shows an average annual rate of growth of quite twenty third against a rate of growth of non-programmatic segments. In step with the forecasts of Magna world, the market size of advertising software system can reach $42 billion by 2020. Regardless of these positive dynamics, the digital advertising market has several issues, including low targeting potency, non-transparent counterparty relationships and a high level of fraud. As a result, all sides of the connection suffer – advertisers pay for every shopper concerned, publishers receive lesser rewards and shoppers of advertising area unit disgruntled with its quality.


Ubex proposes to resolve these issues by combining all the benefits of programmatic technologies, neural networks, and good contracts in an exceedingly single system. Through this approach, Ubex provides a transition from the standard pay-per-click theme to the payment for targeted actions, which is that the most honest and attention-grabbing model for all market participants. The gift to the world, suburbanized exchange of programmatic advertising based on neural networks and good contracts through the Ubex project. The mission of Ubex is to make a world advertising ecosystem with an extended of mutual trust and most potency. The team consists of high-level professionals with intensive expertise in areas of marketing, neural networks, and blockchain. There is a tendency to utterly apprehend and perceive all the advantages of those technologies, that such a tendency to area unit able to apply effectively so as to attain the maximum result. The infrastructure developed by the United States of America can permit the United States of America to require the method of buying advertising and its economic potency to a brand new level. There’s no single instrument by that an outsized advertiser might simply separate the foremost effective websites for his or her advertising and stay sure that their media allow digital advertising would be spent expeditiously.


Ubex-ICO-Review, Blockchain, CryptocurrencyUbex’s advertising lies in neural networks in buying algorithms, that method information regarding every traveler to the member networks’ websites. Evaluation of the interests of users, calculate the probability of targeted actions for all advertiser offers and select the foremost appropriate ad are done by the neural networks. Because of this, member network website visitors see solely those ads that area unit maximally confined to their interests, and which might convince them to meet the target action with most likelihood. Ubex thus inflates the advertising as the targeting of and therefore the economic potency for advertisers. Ubex aims to resolve the matter of low confidence within the purchase of digital advertising. The connection of advertisers and publishers as clear and honest as potential, moreover as minimizing the risks for all parties are provided by Smart contracts. Application of such associate degree approach, Ubex extends passage from the standard pay per click theme to the model of payment for targeted actions, the foremost honest and attention-grabbing model for advertisers. 

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